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Katrina: Cooper Used To Laugh At Hurricane Reporters, And Now He’s One Of Them

Gail Shister: “CNN’s Anderson Cooper…used to make fun of flagpole-fliers.

‘I thought, ‘Why don’t they just go indoors?’ It’s common sense.’

Once Cooper began covering hurricanes, however, he did a 180. ‘I believe in being on the front lines of stories, whether it’s Baghdad or Niger or hurricanes. There’s a value to bearing witness to what hundreds of thousands of people are going through. I see nothing wrong with a reporter going through it with them. I’ve never pretended to grab onto something. The audience knows when something’s real and when it’s not.’”

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.