TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Klein: “We’re Winning The Quality War Already” — And The Ratings Will Follow

The Atlanta Journal-Constitution examines Jon Klein’s storytelling strategy: “We want to keep hammering away, smothering a story,” he says. More:

“We’re winning the quality war already, not the ratings war. About a year from now, we should be able to establish consistent ratings growth.”

But first, Klein says, the makeover on relaying the news must be completed:

“It’s not consistently where I want it to be. Probably 50 percent. On any given night, half of what we do is right on target, the other half is what we need to work on.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!