Kobe Bryant, who last week was fined $100,000 for calling an NBA official a “faggot,” has joined his Lakers teammates to record a public service announcement urging people to “think before you speak.” In it Bryant and his teammates say, among other things, “Whether someone is different than you in race, ethnicity, political beliefs, religion or sexual orientation, words can be hurtful.” Check out the clip for yourself and decide how sincere it seems.