TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Lifetime Nixes Serena Williams Nail Salon Reality Show

In a devastating development for people who wanted to watch a reality show about Serena Williams‘ second love, nail treatment, Lifetime has decided to pull the plug on the proposed series starring the tennis great. The pilot reportedly featured footage of Williams giving Oprah Winfrey a pedicure, an image that might cause some people to dip their eyeballs in hydrogen peroxide. The Daily News (N.Y.) says Lifetime programmers “felt the audience wouldn’t think Serena was being authentic” in the show, even though Williams has studied professional nail care. The Daily News asked Winfrey’s OWN channel if there was interest in developing Williams’ show, but a spokeswoman said, “OWN has no plans for a reality series with Serena Williams.”

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!