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Look For The Today Show’s New Look

todaysept12.jpgNBC’s Today Show is debuting a new on-air look on Monday morning. A fresh coat of paint has been applied the program, and the results include a lot more 3D, a deeper gold and blue background, and an impressive new opening animation (a Today sunrise meets the NBC peacock).

The time/temperature logo has been reformatted, along with the crawl and the lower thirds, which will now use the Helvetica font.

Jim Gaines was the lead on the project, with input from Cliff Kapler, Jim Bell, Phil Griffin, Joe Michaels, and others…

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!