TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Major League Soccer Team Ready to Grab Some Buds

You know what’s better than a jersey sponsor? A beer sponsor.

The Vancouver Whitecaps and Labatt Breweries announced a five-year partnership that will see Budweiser become the official beer of the expansion Major League Soccer club.

The Whitecaps’ colors are blue and white in homage to the brewery that was previously affiliated with the team.

Before the start of the 1979 NASL season, the club decided to re-brand. They wanted to better represent the West Coast, the mountains and the water that inspired Denny Veitch to name the team. But there was another big factor that shaped the evolution of the club’s trademark style.

Labatt was a major sponsor of the Whitecaps at the time, and they wanted their brand to be incorporated into the team’s new look. So, in a move that befits both organizations, the team changed their colors to blue and white.

Thirty years later, the tradition continues. Whitecaps games just got a little bit more fun.

Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!