We spent some time this afternoon at the NBC Universal booth at CES. Several NBC properties are represented here: NBC.com, the NBC stations, the affiliate news service NewsChannel as well as NBC News and CNBC. Lester Holt will co-anchor the Saturday Today show. And Maria Bartiromo is here to anchor Closing Bell and her weekend Wall St. Journal Report.
We caught up with Bartiromo on the CNBC set in the middle of the action and talked about how the recession is affecting the consumer electronics industry and why NBCU has chosen to spend big bucks (this year’s booth is twice as big as last year’s) to be the broadcast sponsor: