TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Matt Lauer Weighs In On Obama’s ‘Ass’ Kicking Comment

Obama061110.bmp Earlier this week President Obama made some headlines when he told “Today”‘s Matt Lauer he talked to advisers about the Gulf oil spill “because they potentially have the best answers as to whose ass to kick.”

The response even drew criticism from CNBC anchor Becky Quick, who said on “Squawk Box” that “using the A word when you are on the Today Show talking with Matt Lauer, yeah, that disturbs me.”

Lauer, in an interview with Broadcasting & Cable‘s Marisa Guthrie, says that the criticism Obama received about the comment was probably unwarranted.

“He wants people to understand that he is taking action. When he went off on that, it didn’t really shock me. I just think it’s important to put it in context [and] to understand that he didn’t just draw ‘kick some ass’ out of thin air. If you just saw the sound-bite without the question you might be tempted to think that this was completely calculated and a day before he said, I’m going to use the word ‘ass’ on the air and that’s going to shake people up. I don’t think that’s a fair characterization.”

Guthrie also notes that Lauer “led the president down that road when he asked him if perhaps it was time to “kick some butt.”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!