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May #’s: Larry King’s Lowest-Rated Month In Demo Since May 2001

May 2006 marked Larry King‘s lowest rated performance since May 2001 in the 25-54 demographic. The CNN vet averaged 194,000 demo viewers (and 992,000 total viewers).

Among total viewers, Larry King Live was the #7 show on cable. But among young viewers, the show ranked #16, behind Friday night editions of MSNBC Investigates. In April, King averaged 206,000 demo viewers and 1,073,000 total viewers…

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.