May #’s: Scarborough Posts Big Gains

Scarborough Country showed “the strongest growth” among the 9pm shows on cable news, MSNBC says.

Scarborough was up 50 percent in total viewers (480,000 vs. 320,000 last May) and up 43 percent in the 25-54 demo (157,000 vs. 110,000 last May).

“Is this why he’s a contender for the A.M. show?,” an e-mailer wonders. If he gets the Morning Joe job, who would replace him in primetime?

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