Older viewers are not watching the CBS Evening News as much as they used to. But more younger viewers — and that’s what Sean McManus cares about.
“Having more total viewers is more a matter of pride than anything else, but obviously it’s an important sense of pride. But as a practical matter, the most important group financially is the 25 to 54 group, and there we’re in a dead heat with NBC and ABC, which I think is remarkable,” the CBS News prez tells TV Week.
McManus continues: “If somebody had told me we would be tied in the demo at this point, I would have said that would have been very difficult to achieve, because moving the demo that quickly is difficult to achieve. Looking at this set of numbers, how could I be anything but encouraged that we’re accomplishing exactly what we wanted to: start to make the race competitive, which it certainly is.”
- 'CBS This Morning' Surprises Gayle King With Early Birthday Celebration
- Megyn Kelly on White House Christmas Party: 'Boy oh Boy Did I See a Lot of MSNBC Anchors'
- How Scott Pelley Made It to Cuba Just in Time for 'The CBS Evening News'
- Bob Schieffer 'Stunned' Cuba News Wasn't Leaked: 'This is Just a Bombshell'