TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Menu: The New Marketing Approach, With Fanscape CEO Weintraub

mmm_2-3.gifToday on the mediabistro.com Morning Media Menu, we’re joined by Fanscape CEO Larry Weintraub.

Fanscape is a “digital engagement marketing agency,” and expanding the world of marketing into new media possibilities. He will also be appearing at the Mediabistro Circus, June 2-3.

“It’s been years of us trying to educate brands about, ‘you need to get in this’,” he says of the new media marketing landscape. “And yes, people are going to say bad things but if you don’t get a handle on that conversation, participate in the conversation, they’re just going to say bad things, and you’re not going to have any say about it.”

Also discussed: Twitter’s “headline” status, how Hulu is “disproving the theory of the YouTube culture” and how the economy has affected the way he does business.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321. Tomorrow on the Menu: IFC Media Project host Gideon Yago.

arrow_hp.jpgClick here to receive mediabistro.com’s Daily Newsfeed via email.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!