TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Midterms: ABC Loses Most Of “Dancing” Lead-In, But “Vote” Is Still #1 Among Nets

Thanks to “Dancing with the Stars,” ABC’s “Vote 2006″ coverage was #1 on Election Night.

ABC averaged 9,670,000 viewers between 9:30 and 11pm and delivered a 3.3 in the 25-54 demo. NBC’s election coverage, from 10 to 11pm, averaged 7,189,000 viewers, the network says. CBS came in third place from 10 to 11pm with 7,080,000. NBC delivered a 2.9 in the demo and CBS had a 2.7.

ABC’s lead-in made it #1, but “Vote 2006″ lost most of the “Dancing” audience (23 million from 9 to 9:30am). NBC only lost a million viewers compared to its lead-in; CBS lost about four million…

> Update: 6:17pm: ABC says NBC only averaged 7,000,000 viewers and CBS averaged 6,310,000…

> Update: 6:20pm: “A savvy last-minute scheduling shift enabled ABC News’ Charles Gibson to claim bragging rights as television’s elections source of choice in his first prime-time competition with NBC’s Brian Williams and Katie Couric of CBS,” the AP says…

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!