Midterms: Cable Newsers Likely To “Narrow The Gap” With Broadcast Nets
Multichannel News: “If the results of the last two national cycles can serve as indicators, cable news networks figure to narrow the gap against the broadcast channels with their election-night-2006 coverage.”![]()
In 2002: “Fox News Channel (2.74 million), CNN (2.46 million) and MSNBC (940,000) combined to average 6 million viewers in primetime, according to Nielsen Media Research data. That compared with a collective 34 million for ABC (9.7 million), NBC (11.4 million) and CBS (12.9 million). As such, cable grabbed about 15% of the viewers in primetime on election-night 2002 (Nov. 5).”![]()
In 2004: “Fox News (8.05 million), CNN (6.20) and MSNBC (2.83) amassed more than 17.08 million viewers versus 39.5 million for the Big Three — ABC (13.7 million), CBS (10.1 million) and NBC (15.7 million), according to Nielsen data. By those measurements, cable upped its share of viewing on election-night 2004 (Nov. 2) to 30%.”

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 




Nadine Cheung
Editor, The Job Post
TVNewser Twitter feed loading...