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Moonves: “Katie Probably Paid For Herself In The First Week Of Our Upfront”

Katie Couric is a bargain, Les Moonves told analysts this week.

According to Ad Age, he said:“I’ve already made my money back. There aren’t too many Katies.” More: “Katie probably paid for herself in the first week of our upfront. We brought in about $15 million more for the ‘Early Evening News’ in the first week…

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!