Moonves: “Katie Probably Paid For Herself In The First Week Of Our Upfront”

Katie Couric is a bargain, Les Moonves told analysts this week.

According to Ad Age, he said:“I’ve already made my money back. There aren’t too many Katies.” More: “Katie probably paid for herself in the first week of our upfront. We brought in about $15 million more for the ‘Early Evening News’ in the first week…”

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