TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Moonves: “Katie Probably Paid For Herself In The First Week Of Our Upfront”

Katie Couric is a bargain, Les Moonves told analysts this week.

According to Ad Age, he said:“I’ve already made my money back. There aren’t too many Katies.” More: “Katie probably paid for herself in the first week of our upfront. We brought in about $15 million more for the ‘Early Evening News’ in the first week…

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!