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Morning News Ratings: Week of April 16

Today beat Good Morning America by 800,000 total viewers last week. All three morning shows had extensive coverage of the mass shootings at Virginia Tech.

“Today has beaten GMA by at least 500K viewers in A25-54 for 22 consecutive weeks,” NBC notes.

For the week of April 16:

Total viewers: NBC: 5,600,000 / ABC: 4,800,000 / CBS: 2,700,000

Households: NBC: 4.3/15 / ABC: 3.8/13 / CBS: 2.2/8

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.