TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: ‘Today’ Draws Olympic Audience

morning_12.24.jpgNBC’s “Today” show saw a predictable boost in viewership last week. NBC broadcast the morning show from Vancouver’s 2010 Winter Olympic Games and it drew almost two million more total viewers than its closest competitor, ABC’s “Good Morning America.”

NBC’s average for the week was its largest since the first week of the Beijing Olympics, and “Today” saw its biggest lead over the competition in the same stretch of time. The program’s audience was not quite as large, however, as it was during the last Winter Olympics in Turin.

Both ABC and CBS’ “Early Show” were down compared to the strong week prior.

The averages for the week of Feb. 15:

Total Viewers: NBC: 6.38M / ABC: 4.49M / CBS: 2.85M

A25-54: NBC: 2.86M / ABC: 1.85M / CBS: 1.24M

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!