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Morning Show Ratings: Week of April 16 … and a Preview of How This Week May End

As we reported earlier, NBC’s “Today” show is back on top in the mornings in what could be a see-saw of first and second place finishes for “Today” and ABC’s “Good Morning America.” For the first three days of this current week, “GMA” has a +220,000 viewer lead on “Today.” “GMA” came in first both Tuesday and Wednesday.

Compared to the same week last year “Today” is down -2% in Total Viewers and down -3% in younger viewers while both “GMA” and “CBS This Morning” improved their year-ago numbers: GMA is up +4% / +15% and “CBS This morning is” up +7% / +11%.

The averages for the week of April 16:

  • Total Viewers: NBC: 5.25M / ABC: 5.01M / CBS: 2.53M
  • A25-54 viewers: NBC: 2.32M / ABC: 1.94M / CBS: 1.01M
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