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Morning Show Ratings: Week of April 2

As we told you on Monday, “Today” was the winner for the week of April 2. With Sarah Palin, Ryan Seacrest and the news of a new contract for Matt Lauer, NBC increased its Total-Viewer lead on ABC’s “Good Morning America” to 190,000, the highest it has been in three weeks.

ABC’s “Good Morning America” was the only show to improve on its year-ago averages, +3% in Total Viewers and +3% in A25-54 viewers with Katie Couric filling in for Robin Roberts. “Today” was down -5% and -12%, respectively.

Although “CBS This Morning” was down -5% in Total Viewers and -4% in A25-54 viewers, the show saw a year-over-year gain of +11% in women A25-54. Oprah Winfrey was the marquee guest on CBS’s morning show last Monday.

The averages for the week of April 2:

  • Total Viewers: NBC: 5.11M / ABC: 4.92M / CBS: 2.47M
  • A25-54 viewers: NBC: 2.14M / ABC: 1.83M / CBS: 1.01M
Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.