TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of April 30

The ping pong match between “Today” and “Good Morning America” swings back to “Today.” The NBC News morning show wins the week of April 30 in both total viewers and younger viewers. “Today” won four days last week and “GMA” won one: Tuesday, with a 244,000 lead which can be attributed, in part, to a lift from Monday night’s “Dancing with the Stars.”

Compared to the same week last year, only “GMA” saw growth: the ABC show is up +1% in Total Viewers and up +5% in younger viewers. “Today” is -12% in Total Viewers and down -17% in younger viewers and “CBS This Morning” is flat in Total Viewers and down -3% in younger viewers.

The averages for the week of April 30:

  • Total Viewers: NBC: 5.24M / ABC: 5.17M / CBS: 2.68M
  • A25-54 viewers: NBC: 2.27M / ABC: 2.05M / CBS: 1.07M
Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!