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Morning Show Ratings: Week of April 4

Despite — or maybe because of — last week’s news of a potential shake-up in the anchor ranks at “Today,” the NBC morning show stayed firmly at the top of the heap.

“Today” continued as the #1 morning news show last week with a +567K lead on #2 “Good Morning America.”

Season to date, “Today” is down -2% in Total Viewers while “GMA” is up +7% and CBS’ “Early Show” is up +1%. In the ad-friendly younger demo, “GMA” is down -7%. “Today” and “Early” are flat, season-to-date.

All three shows were up compared to the same week last year in Total Viewers, while “Early” was down slightly in younger viewers.

The averages for the week of April 4:

  • Total Viewers: NBC: 5.36M / ABC: 4.79M / CBS: 2.59M
  • A25-54 viewers: NBC: 2.43M / ABC: 1.78M / CBS: 1.05M
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