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Morning Show Ratings: Week of Aug. 21

Today beat GMA by almost a million viewers last week. Compared to the same week last year, the Early Show is up in total viewers while Today and GMA are down, CBS says. But “season-to-date, Today is the only weekday morning news program to increase its total audience,” NBC says. Week of Aug 21:

Total viewers: NBC: 5,300,000 / ABC: 4,300,000 / CBS: 2,500,000

Households: NBC: 4.2/15 / ABC: 3.5/13 / CBS: 1.9/7

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