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Morning Show Ratings: Week of August 16

AM_4.8.jpgNBC’s “Today” was the most watched morning show last week, followed by ABC’s “Good Morning America.”

Compared to the week previous, NBC saw increased viewership in total viewers, slightly, and the demo. ABC was down in total viewers and flat in the demo while CBS’ “Early Show” was flat in total viewers and down in the demo. Year-to-year, overall viewership was down, though ABC posted some growth.

The averages for the week of August 16:

Total Viewers: NBC: 4.75M / ABC: 3.79M / CBS: 2.23M

A25-54 rating: NBC: 2.21M / ABC: 1.53M / CBS: 890K

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