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Morning Show Ratings: Week of August 1

As usual, NBC’s “Today” was the top network morning show for the week of August 1-5. “Today” was slightly up in total viewers, and flat in the key adults 25-54 demo compared to the same week last year.

ABC’s “Good Morning America” placed second, and saw a significant jump year-over-year in total viewers. The show also improved in the demo.

CBS’ “Early Show” was up in total viewers, but down slightly in the demo compared to last year.

The averages for the week of August 1:

  • Total Viewers: NBC: 5.14M / ABC: 4.40M / CBS: 2.31M
  • A25-54 viewers: NBC: 2.27M / ABC: 1.66M / CBS: 901K
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