TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of August 22

The summer went out with a bang for the morning shows during the week of August 22-26, with Hurricane Irene coverage contributing to significant week-to-week growth for all three morning shows¬† — NBC’s “Today,” ABC’s “Good Morning America” and CBS’ “The Early Show” were all up in both total viewers and the A25-54 demographic.

All three morning shows were also up in both categories compared to the same week last year. Although “Today” is still the ratings leader by a wide margin, “Good Morning America,” riding a summer-long ratings uptick, showed the most growth: +19% in total viewers and +13% in the demographic. “Today” is up +11% in total viewers and +9% in the demographic; “The Early Show” is up +10% in total viewers and +9% in the demographic.

The averages for the week of August 22:

  • Total Viewers: NBC: 5.29M / ABC: 4.62M / CBS: 2.57M
  • A25-54 viewers: NBC: 2.35M / ABC: 1.78M / CBS: 1.05M
Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!