TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of August 29

At this time last year, NBC’s “Today” had a lead of 1,000,000 total viewers and 700,000 A25-54 viewers over second place “Good Morning America” on ABC. “Today” is still the top-rated morning show — for 820 weeks straight — but the margins that divide the two shows are shrinking. For the week of August 29-September 2, “Today” led “GMA” by 230,000 total viewers and 460,000 A25-54 viewers.

Year-over-year, “GMA” continues to show strong improvement, growing +15% in total viewers and +10% in the A25-54 demographic. “The Early Show” on CBS is also up slightly across the board, posting gains of +2% in total viewers and +1% in A25-54 viewers. “Today” is down -3% in both categories, although Matt Lauer and Ann Curry were out for one and three days this week, respectively.

The averages for the week of August 29:

  • Total Viewers: NBC: 4.94M / ABC: 4.71M / CBS: 2.41M
  • A25-54 viewers: NBC: 2.21M / ABC: 1.75M / CBS: 956K
Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!