TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of December 31

The morning show ratings race begins 2013 with a split. “Good Morning America” takes a win in total viewers while NBC’s “Today” wins in younger viewers, its first in 7 weeks.

But #3 “CBS This Morning” showed the most growth year-over-year, up +15% in total viewers and up +5% in younger viewers compared to the former “Early Show” which was in its final week.

“GMA” was up +3% in total viewers and down -3% in younger viewers, while “Today” is down double digits: -13% / -20%.

Because of New Year’s, each program’s averages are based on 3 days (Wed-Fri).

The averages for the week of December 31, 2012:

  • Total Viewers: ABC: 4.814M / NBC: 4.572M / CBS: 2.535M
  • A25-54 viewers: ABC: 1.778M / NBC: 1.899M / CBS: 932K
Mediabistro Course

Get $25 OFF Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Get $25 OFF with code CLASS25. Register now!