Morning Show Ratings: Week of Feb. 16

NBC’s Today show was the top network morning show last week, although all three shows declined week-to-week. Still, NBC expanded its lead over both of its competitors in Total Viewers and the A25-54 demo.

2nd place Good Morning America’s lead over 3rd place The Early Show grew in both categories week-to-week.

Total Viewers: NBC: 5,800,000 / ABC: 4,500,000 / CBS: 2,800,000

A25-54 rating: NBC: 2.1 / ABC: 1.6 / CBS: 1.0

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.