Morning Show Ratings: Week of Feb. 18

NBC’s Today and CBS’ The Early Show saw year-to-year gains in Total Viewers last week, but of the three network morning broadcasts only Early also gained in the A25-54 demo, up 20%. Last week’s Winter Break getaways to Vermont (6.37 million) and Florida (6.53 million) were the most watched shows of the week for the Today show. Today’s weekly win was also by the widest margin all year over GMA: 1.46m Total Viewers.

For the week of Feb. 18:

Total Viewers: NBC: 6,066,000 / ABC: 4,603,000 / CBS: 3,150,000

Household rating/share: NBC: 4.6/15 / ABC: 3.5/12 / CBS: 2.4/8

A25-54 rating/share: NBC: 2.3/15 / ABC: 1.7/11 / CBS: 1.2/8

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.