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Morning Show Ratings

Morning Show Ratings: Week of February 13

By Merrill Knox on February 24, 2012 3:07 PM

As usual, NBC’s “Today” took top billing last week, topping second-place “Good Morning America” on ABC and third-place “CBS This Morning.”

Compared to last week, “Today” is down in Total Viewers and flat in the A25-54 demographic. “GMA” and “This Morning” are up in both ratings measurements.

“Good Morning America” continues to show strong year-over-year growth, growing +6% in Total Viewers and +16% in A25-54 viewers. “Today” was up +3% in Total Viewers and +3% in the demographic, while “CBS This Morning” was up +2% and down -5%, respectively.

The averages for the week of February 13:

  • Total Viewers: NBC: 5.61M / ABC: 5.00M / CBS: 2.77M
  • A25-54 viewers: NBC: 2.51M / ABC: 2.08M / CBS: 1.14M

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