All the broadcast morning shows saw improvement last week, when compared to the same week in 2010. The new “Early Show” team, in its second week together, was up +3% in Total Viewers. The #1 morning show NBC’s “Today” was up +2% while “Good Morning America” was up the most +9% year-over-year. “Today” was the only program up in younger viewers (+5%), while “GMA” and “Early” were flat. Interesting that all three shows were up considering the Haiti earthquake, a major news story, occurred on the afternoon of Tuesday, Jan. 12, 2010. Of course, the week of Jan. 10, 2011 saw extensive follow-up coverage to the massacre in Tucson.
- Total Viewers: NBC: 5.87M / ABC: 4.73M / CBS: 3.02M
- A25-54 viewers: NBC: 2.70M / ABC: 1.82M / CBS: 1.29M