TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of January 30

NBC’s “Today” show holds a +516K Total Viewer lead on ABC’s “Good Morning America,” but “GMA” continues to cut the gap with the perennial morning show leader.

Compared to the same week last year, “GMA” has cut the gap –41% in Total Viewers (516,000 vs. 868,000) and –50% in A25-54 viewers (396,000 vs. 788,000).

Week-to-week, “Today” was down in both Total Viewers and A25-54 viewers while “GMA” and the month-old “CBS This Morning” were up. ABC was up +3% in Total Viewers and +6% in A25-54 viewers. CBS saw its numbers tick up +1% in Total Viewers and +3% in A25-54 viewers.

Compared to the same week last year, with the revolution in Egypt drawing big numbers across all newscasts, all three morning shows were down.

The averages for the week of January 30:

  • Total Viewers: NBC: 5.47M / ABC: 4.96M / CBS: 2.42M
  • A25-54 viewers: NBC: 2.43M / ABC: 2.03M / CBS: 1.06M
Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!