TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of January 30

NBC’s “Today” show holds a +516K Total Viewer lead on ABC’s “Good Morning America,” but “GMA” continues to cut the gap with the perennial morning show leader.

Compared to the same week last year, “GMA” has cut the gap –41% in Total Viewers (516,000 vs. 868,000) and –50% in A25-54 viewers (396,000 vs. 788,000).

Week-to-week, “Today” was down in both Total Viewers and A25-54 viewers while “GMA” and the month-old “CBS This Morning” were up. ABC was up +3% in Total Viewers and +6% in A25-54 viewers. CBS saw its numbers tick up +1% in Total Viewers and +3% in A25-54 viewers.

Compared to the same week last year, with the revolution in Egypt drawing big numbers across all newscasts, all three morning shows were down.

The averages for the week of January 30:

  • Total Viewers: NBC: 5.47M / ABC: 4.96M / CBS: 2.42M
  • A25-54 viewers: NBC: 2.43M / ABC: 2.03M / CBS: 1.06M
Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!