Morning Show Ratings: Week of July 17

The Today Show was #1 by almost a million viewers last week. As the Middle East crisis escalated, “both GMA or ‘The Early Show’ went down in viewership compared to the prior week,” NBC notes. The NBC/ABC gap stands at 970,000 total viewers and 460,000 demo viewers. For the week of July 17:

Total viewers: NBC: 5,180,000 / ABC: 4,210,000 / CBS: 2,130,000

Households: NBC: 4.1/16 / ABC: 3.3/13 / CBS: 1.7/6

25-54 demo: NBC: 2,430,000 / ABC: 1,970,000 / CBS: 790,000

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