NBC’s “Today” won the morning show ratings battle for the week of July 18, drawing an average of 4.83 total viewers. However, “Today,” as well as ABC’s “Good Morning America,” both fell slightly in total viewers and the A25-54 demographic last week. CBS’s “The Early Show” was also down in the demographic, but was the only morning show to post gains in total viewers.

Year over year, all three shows are up in total viewers and in the A25-54 demographic.

The averages for the week of July 18:

• Total Viewers: NBC: 4.83M / ABC: 4.41M / CBS: 2.19M

• A25-54 viewers: NBC: 2.16M / ABC: 1.67M / CBS: 826K