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Morning Show Ratings: Week of July 26 & Sweeps

AM_4.8.jpgNBC’s “Today” show was the top rated morning show for last week and for the July sweeps.

Compared to the week prior, NBC and ABC’s “Good Morning America” were down in both total viewers and the demo, while CBS’ “Early Show” posted some gains. NBC’s season-to-date gap over ABC is the largest it’s been at this point of the season in six years.

The averages for the week of July 26:

Total Viewers: NBC: 4.50M / ABC: 3.73M / CBS: 2.18M

A25-54 rating: NBC: 2.02M / ABC: 1.46M / CBS: 890K

The averages for July sweeps:

Total Viewers: NBC: 4.67M / ABC: 3.86M / CBS: 2.21M

A25-54 rating: NBC: 2.05M / ABC: 1.53M / CBS: 890K

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