TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily
KRON is looking for a Account Executive. see all

Morning Show Ratings: Week of March 26

While Katie Couric‘s return to morning television is the big morning show story this week, the big news about last week is that “Good Morning America” edged ever closer to beating “Today” with the Total Viewer gap at just 119,000 viewers, the smallest in almost seven years.

For the second week in a row, “GMA” beat “Today” twice in Total Viewers, by +107,000 last Wednesday and +89,000 last Friday.

All three shows were down compared to the same week last year. “Today” is down -8% in Total Viewers and -10% in A25-54 viewers. “GMA” is down -1% in Total Viewers and -2% in the demo. And “CBS This Morning” is down -11% and -8%, respectively.

The averages for the week of March 26:

  • Total Viewers: NBC: 4.98M / ABC: 4.86M / CBS: 2.42M
  • A25-54 viewers: NBC: 2.19M / ABC: 1.92M / CBS: 1.01M
Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and shoot their best reel yet. Register now!