TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of March 26

While Katie Couric‘s return to morning television is the big morning show story this week, the big news about last week is that “Good Morning America” edged ever closer to beating “Today” with the Total Viewer gap at just 119,000 viewers, the smallest in almost seven years.

For the second week in a row, “GMA” beat “Today” twice in Total Viewers, by +107,000 last Wednesday and +89,000 last Friday.

All three shows were down compared to the same week last year. “Today” is down -8% in Total Viewers and -10% in A25-54 viewers. “GMA” is down -1% in Total Viewers and -2% in the demo. And “CBS This Morning” is down -11% and -8%, respectively.

The averages for the week of March 26:

  • Total Viewers: NBC: 4.98M / ABC: 4.86M / CBS: 2.42M
  • A25-54 viewers: NBC: 2.19M / ABC: 1.92M / CBS: 1.01M
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!