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Morning Show Ratings: Week of March 28

While the news about the morning shows has been about who’s coming and who might be going, the weekly ratings haven’t changed much.

“Today” continued as the #1 morning news show last week with a +470K lead on #2 “Good Morning America,” narrower than last week’s +530K lead. With younger viewers, “Today” has widened its season-to-date lead on “GMA” (+738K) vs. the same period last season. Still, the younger viewer gap was the smallest of the season last week, with “Today” ahead by +490K.

All three shows were up compared to the same week last year.

The averages for the week of March 28:

  • Total Viewers: NBC: 5.40M / ABC: 4.93M / CBS: 2.72M
  • A25-54 viewers: NBC: 2.44M / ABC: 1.95M / CBS: 1.10M
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