TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of March 28

While the news about the morning shows has been about who’s coming and who might be going, the weekly ratings haven’t changed much.

“Today” continued as the #1 morning news show last week with a +470K lead on #2 “Good Morning America,” narrower than last week’s +530K lead. With younger viewers, “Today” has widened its season-to-date lead on “GMA” (+738K) vs. the same period last season. Still, the younger viewer gap was the smallest of the season last week, with “Today” ahead by +490K.

All three shows were up compared to the same week last year.

The averages for the week of March 28:

  • Total Viewers: NBC: 5.40M / ABC: 4.93M / CBS: 2.72M
  • A25-54 viewers: NBC: 2.44M / ABC: 1.95M / CBS: 1.10M
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!