The see-saw continues: NBC’s “Today” show is back on top for the holiday week of May 28, topping ABC’s “Good Morning America” by 169,000 Total Viewers and 311,000 A25-54 viewers.
“GMA” remains the only morning show to post year-over-year increases, albeit small ones (+1% in both Total Viewers and the demo). “Today” is down -8% in Total Viewers and -12% in the demographic, and “CBS This Morning” is down -5% and -6%, respectively.
Due to the Memorial Day holiday, Monday’s broadcasts of all three programs were excluded from the weekly averages.
The averages for the week of May 28:
- Total Viewers: NBC: 4.84M / ABC: 4.67M / CBS: 2.34M
- A25-54 viewers: NBC: 2.11M / ABC: 1.80M / CBS: 891K