Morning Show Ratings: Week of May 4

NBC’s Today show was the top-rated network morning show last week for the 700th consecutive week.

ABC’s Good Morning America cut the gap with NBC by 5% in Total Viewers and 20% in the A25-54 demo compared to last year. It was the lowest Total Viewer average for NBC since the week of March 23.

All networks declined week-to-week.

Total Viewers: NBC: 5,560,000 / ABC: 4,500,000 / CBS: 2,890,000

A25-54 demo: NBC: 2,450,000 / ABC: 1,850,000 / CBS: 1,200,000

MEDIABISTRO EVENTS

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