TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of May 7

As expected, “Good Morning America” wins the morning show ratings race for the week of May 7, a week which included Robin Roberts‘ interview with Pres. Obama throwing his support behind gay marriage. “GMA” edged “Today” by 86,000 Total Viewers, but trailed in the younger demo by 139,000 viewers. Week-to-week, “GMA” was up in both categories, “Today” was down in both, and “CBS This Morning” was split, down in Total Viewers, up in younger viewers.

Compared to the same week last year “GMA” is up +6% in Total Viewers and +12% in younger viewers, “CBS This Morning” is also up +5%/+13% and “Today” down -10%/-12%.

“GMA” is posting its smallest Total Viewer (424,000) and A25-54 (404,000) gaps with “Today” since the 1995-96 season.

The averages for the week of May 7:

  • Total Viewers: NBC: 5.12M / ABC: 5.21M / CBS: 2.64M
  • A25-54 viewers: NBC: 2.20M / ABC: 2.06M / CBS: 1.05M
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!