TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of Nov. 22

The “Today” show closes in on 15 years as the #1 morning show coming in first again during the Thanksgiving holiday week. The NBC breakfast show also wins November sweeps — placing first for 60 consecutive sweep periods.

Last week, “Today” topped #2 “Good Morning America” by 590K Total Viewers, but “GMA” narrowed the total viewer gap by -36% week-to-week, and narrowed it by -37% versus the same week last year.

Averages for “Today” and CBS’s “The Early Show” are based on two days (Mon-Tues) while GMA is based on 3 days (Mon-Wed).

The averages for the week of November 22:

Total Viewers: NBC: 5.48M / ABC: 4.89M / CBS: 2.74M
A25-54 rating: NBC: 2.63M / ABC: 1.78M / CBS: 1.16M

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!