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Morning Show Ratings: Week of November 19 & November Sweeps

“Good Morning America” has won its first November sweeps in more than 18 years ranking as the #1 morning show in total viewers (first since Nov. 1995) and A25-54 viewers (first since July 1994).

“GMA” led “Today” by +467,000 total viewers and +28,000 younger viewers for the month. Compared to the previous sweeps month, July (which “GMA” took in Total Viewers and “Today” won in younger viewers), “GMA” was up +17.

“GMA” had its largest November audience in 8 years.

The averages for the 2012 November Sweep:

  • Total Viewers: ABC: 5.314M / NBC: 4.847M / CBS: 2.773M
  • A25-54 viewers: ABC: 2.023M / NBC: 1.995M / CBS: 1.048M

For the week of November 19, Jim Bell‘s penultimate week as executive producer of “Today,” the NBC show notched a win in younger viewers. Bell moves to NBC Sports while senior broadcast producer Don Nash starts Monday as the show’s EP. “GMA” still wins the week in Total Viewers and compared to the same week last year is up +4% in total viewers and up +5 in younger viewers. “Today” is down -16% / -15% while “CBS This Morning” is +9% / -5%

Due to the Thanksgiving holiday, ABC’s and NBC’s weekly averages are based on three days (Mon-Wed), while CBS’ average is based on two days (Mon and Tues).

The averages for the week of November 19, 2012:

  • Total Viewers: ABC: 5.174M / NBC: 4.688M / CBS: 2.672M
  • A25-54 viewers: ABC: 1.976M / NBC: 2.005M / CBS: 925K
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