Morning Show Ratings: Week of November 2

All three morning shows showed week-to-week Total Viewer growth last week, which often happens after daylight saving time begins. NBC’s “Today” show was in first by 1.25 million Total Viewers, up 156K week-to-week. ABC’s “Good Morning America” grew 290K and CBS’ “Early Show” was up 190K week-to-week.

Last week, Rihanna appeared in a heavily publicized two-part interview for “GMA,” though that appearance had little effect on the first-place gap, which was 1.4M (Thursday) and 1.2M (Friday), roughly the same as the previous week.

The averages from last week:

Total Viewers: NBC: 5.72M / ABC: 4.47M / CBS: 2.82M

A25-54 rating: NBC: 2.0 / ABC: 1.4 / CBS: 0.9

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