Morning Show Ratings: Week of Oct. 27

The Today show continues as the dominant morning news program. Last week the NBC morning show topped #2 Good Morning America by 1.2 million viewers. Excluding the Beijing Olympics and holiday weeks, Today posted its biggest Total Viewer delivery since the week of May 19.

All three broadcasts were up during the final full week of the presidential campaign.

Total Viewers: NBC: 5,500,000 / ABC: 4,300,000 / CBS: 2,800,000

A25-54 demo rating: NBC: 2.1 / ABC: 1.5 / CBS: 1.0

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.