It was a strong week for all three of the morning shows, which were all up in total viewers and demographic viewers compared to the previous week. As usual, NBC’s “Today” was on top, ahead of ABC’s “Good Morning America” and CBS’ “The Early Show.”
Year-over-year, “GMA” was the only show to improve in both ratings measurements, posting gains of +13% in total viewers and +16% in A25-54 viewers. “Today” was up +4% in total viewers and down -2% in the demographic, while “The Early Show” was down by -7% in both categories.
The averages for the week of October 17:
- Total Viewers: NBC: 5.26M / ABC: 4.82M / CBS: 2.44M
- A25-54 viewers: NBC: 2.39M / ABC: 1.93M / CBS: 1.04M