TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings: Week of October 1

ABC’s “Good Morning America” wins its eighth week in a row in Total Viewers, and 6th week running in A25-54 viewers. “GMA” had a +646,000 Total Viewer lead and a +165,000 A25-54 lead on NBC’s “Today.”

Compared to the same week last year “GMA” is up +5% in Total Viewers and up +3% in the younger demo while “Today” is down double digits (-19%/-29%). “CBS This Morning” is also down (-2%/-3%).

While “GMA” notches another big win, NBC and CBS can take comfort in knowing their shows were up week-to-week, in both Total Viewers and younger viewers, while “GMA” was down in both.

The averages for the week of October 1:

  • Total Viewers: ABC: 4.932M / NBC: 4.286M / CBS: 2.527M
  • A25-54 viewers: ABC: 1.870M / NBC: 1.705M / CBS: 1.008M
Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!