Morning Show Ratings: Week of Sept. 17

Today continues as the #1 network morning show. Last week the NBC show had a 13% total viewer lead over Good Morning America and a 104% lead over The Early Show. Last week was Shelley Ross‘ first as senior EP of “Early.” The CBS show was up 13% year-to-year in the A25-54 demo. NBC and ABC were down 5% and 6%, respectively.

For the week of Sept. 17:

Total viewers: NBC: 5,340,000 / ABC: 4,740,000 / CBS: 2,610,000

Households: NBC: 4.1/15 / ABC: 3.7/13 / CBS: 2.1/8

25-54 demo: NBC: 2.1/15 / ABC: 1.6/12 / CBS: 0.9/7

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.