NBC’s “Today” show continued to lead its nearest morning show competitor, “Good Morning America” by a wide margin last week. The program drew more than 1 million more viewers than its chief competitior.
All three morning shows saw a ratings bump, with “GMA” delivering its best demo delivery since June.
“GMA” also narrowed the total viewing gap with “Today” by 18% when compared to the same week last year.
The averages for the week of September 20:
Total Viewers: NBC: 5.09M / ABC: 3.96M / CBS: 2.58M
A25-54 rating: NBC: 2.42M / ABC: 1.63M / CBS: 1.03M