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Morning Show Ratings

Morning Show Ratings: Week of Sept. 20

By Alex Weprin on September 30, 2010 5:57 PM

NBC’s “Today” show continued to lead its nearest morning show competitor, “Good Morning America” by a wide margin last week. The program drew more than 1 million more viewers than its chief competitior.

All three morning shows saw a ratings bump, with “GMA” delivering its best demo delivery since June.

“GMA” also narrowed the total viewing gap with “Today” by 18% when compared to the same week last year.

The averages for the week of September 20:

Total Viewers: NBC: 5.09M / ABC: 3.96M / CBS: 2.58M
A25-54 rating: NBC: 2.42M / ABC: 1.63M / CBS: 1.03M

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