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Morning Show Ratings: Week of Sept. 20

NBC’s “Today” show continued to lead its nearest morning show competitor, “Good Morning America” by a wide margin last week. The program drew more than 1 million more viewers than its chief competitior.

All three morning shows saw a ratings bump, with “GMA” delivering its best demo delivery since June.

“GMA” also narrowed the total viewing gap with “Today” by 18% when compared to the same week last year.

The averages for the week of September 20:

Total Viewers: NBC: 5.09M / ABC: 3.96M / CBS: 2.58M
A25-54 rating: NBC: 2.42M / ABC: 1.63M / CBS: 1.03M

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!