Morning Show Wars: The Tightening Gap

“The Today show’s lead over Good Morning America dwindled to perhaps 70,000 viewers last week, according to early estimates provided yesterday to NBC and ABC by Nielsen Media Research,” the NYT reports. “If those figures hold — the final numbers will be released by Nielsen on Thursday — then Good Morning America will have been its closest to Today at least in a given week, since December 1995.” For the week of May 2, ABC closed the gap to only 280,000 viewers, compared to 1.1 million the week before…

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