Morning Cable Ratings

Tuesday Aug 12, 2008

Morning Cable Ratings: Friday, August 8

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 215,000 834,000
Morning Express HLN 146,000 273,000
American Morning CNN 122,000 349,000
Morning Joe MSNBC 60,000 169,000
Saturday Aug 09, 2008

Morning Cable Ratings: Thursday, August 7

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 204,000 805,000
American Morning CNN 184,000 407,000
Morning Express HLN 90,000 184,000
Morning Joe* MSNBC 49,000 161,000

*Morning Joe aired from 7:00-9:00amET, due to Olympics coverage.

Friday Aug 08, 2008

Morning Cable Ratings: Wednesday, August 6

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 218,000 849,000
American Morning CNN 171,000 447,000
Morning Express HLN 131,000 241,000
Morning Joe* MSNBC 94,000 229,000

*Morning Joe aired from 6-7:30amET, due to Olympics coverage.

Thursday Aug 07, 2008

Morning Cable Ratings: Tuesday, Aug. 5

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 198,000 736,000
American Morning CNN 129,000 325,000
Morning Express HLN 127,000 256,000
Morning Joe MSNBC 88,000 248,000
Wednesday Aug 06, 2008

Morning Cable Ratings: Monday, August 4

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 232,000 731,000
American Morning CNN 130,000 324,000
Morning Express HLN 125,000 258,000
Morning Joe MSNBC 85,000 291,000
Tuesday Aug 05, 2008

Morning Ups and Downs

Last Monday, CNN's American Morning won the demo in the morning cable ratings for the first time all year. But by the end of last week, Fox & Friends again reigned supreme.

After the 1st place finish, CNN finished 2nd twice and 3rd twice, with Fox & Friends winning Tuesday-Friday.

FNC averaged 218,000 viewers in the demo, while CNN averaged 160,000. In fact, CNN ended the week closer to 3rd place finisher, Headline News' Morning Express (130,000).

Morning Cable Ratings: Friday, August 1

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 249,000 881,000
American Morning CNN 208,000 431,000
Morning Express HLN 108,000 230,000
Morning Joe MSNBC 78,000 253,000

• We're taking Squawk Box off the grid since the CNBC business news show does not compete directly with the general news programs on FNC, CNN, MSNBC & HLN.

Saturday Aug 02, 2008

Morning Cable Ratings: Thursday, July 31

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 218,000 887,000
Morning Express HLN 173,000 340,000
American Morning CNN 124,000 386,000
Morning Joe MSNBC 53,000 235,000
Squawk Box CNBC 46,000 209,000
Friday Aug 01, 2008

Morning Cable Ratings: Wednesday, July 30

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 193,000 796,000
Morning Joe MSNBC 149,000 400,000
American Morning CNN 145,000 371,000
Morning Express HLN 135,000 270,000
Squawk Box CNBC 80,000 242,000
Thursday Jul 31, 2008

Morning Cable Ratings: Tuesday, July 29

Show (6-9amET) Network A25-54 Total Viewers
Fox & Friends FNC 226,000 813,000
American Morning CNN 111,000 367,000
Morning Express HLN 108,000 242,000
Squawk Box CNBC 95,000 201,000
Morning Joe MSNBC 94,000 304,000

Previously

Morning Cable Ratings: Monday, July 28

Morning Cable Ratings: Friday, July 25

Morning Cable Ratings: Thursday, July 21

Morning Cable Ratings: Wednesday, July 23

Morning Cable Ratings: Tuesday, July 22

Morning Cable Ratings: Monday, July 21

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